How to use eco-design to roll out your sustainable development strategy

Philippe OSSET, Senior Manager Développement Durable, PRICE WATERHOUSE COOPERS, France

•  General context in the sector
•  Definition and implementation of eco-design (ISO 14062)
•  Practical examples in the sector
•  Key points in this approach

Philippe Osset graduated as an engineer from the Paris Ecole Centrale (92). He is the Director of Ecobilan, within the sustainable development department of PricewaterhouseCoopers (PwC). As of 1994, in Ecobilan, he has applied the Life Cycle Analyses method to the drafting of product, process and services strategies. He has been involved in any number of studies on packaging and its applications in the field of perfumes and cosmetics. He has developped an Ecobilan subsidiary in Japan and written, together with Laurent Grisel, a book published by AFNOR Editions called « Analysis of the Life Cycle of a product or service – applications and practical implementation ».

Plastics in the cosmetic industry: state of the art

Anne-Sophie ROIDOT, Styrenic Specialty Polymers - Sales Representative Spain and France , BASF - The Chemical Company

Design for cosmetics, a new perspective.

We do not make designs. But: We help you make your design projects even more successful with the right plastic. In the designfabrik™, you will find competent partners who can give you inno­vative suggestions and proposals for optimizing your product. Our designers and engineers will be glad to assist you with all technical questions regarding product and tool design that is geared towards plastics. Moreover, the color experts at the designfabrik™ can help with the exact implementation of your color ideas.

Anne-Sophie Roidot, Graduated from the Ecole Nationale Supérieure de Chimie in Lille, France. Since 5 years within the BASF Group. Currently responsible for the cosmetic and medical markets in France , Spain and Portugal .

Break, visit of the exhibit

New plastic packaging based on renewable resources: Were are we now?”

Prof. GUILBERT Stéphane, Joint Research Unit "Agropolymers Engineering and Emerging Technologies"; Montpellier SupAgro, INRA, UM II, CIRAD; 34060 Montpellier France

Since the 1980s, biodegradable plastics materials have been proposed mainly because biodegradability and compostability was assumed to be an interesting way for material recycling and for the reduction of waste pollution. More recently, plastics which offers either a better environmental balance and / or witch are made from renewable carbon (bio-sourced) have boomed as a result of a larger social demand. All these materials are generally called “bio-plastics”

Materials based on “Extractible” agro-polymers such as plant starch, cellulose or proteins have been obtained either by "casting" techniques or by "thermoplastic processing" through plasticization techniques. They are generally fully biodegradable and relatively inexpensive. Some of them are commercially available. Due to their high water and temperature sensitivity they are generally not suitable for direct contact with personal care products or cosmetics. Currently, they can be used as over-package but in the near future, progress in controlling their gas and solute permeability and release kinetic properties thanks to the use of physically induced crosslinking treatments or though the introduction of nanoparticules are expected.

Apart from “extractible” agro-polymers, bio-sourced polyesters, polyolefines, elastomers, etc. are now proposed for the formulation of packaging materials. Their properties are identical or close to conventional material properties and their renewability (and for some of them, their biodegradability or compostability) is an additional functional and commercial advantage. Their usage in packaging industry is developing rapidly but mainly for “niche” products. The environmental performance of bioplastics are compared to conventional polymers and discussed following the life cycle analysis methods of the ISO 14040 family. Some materials, given as “green” provide very critical environmental / properties benefit balance.

Prof. Stéphane Guilbert (SG) has a joint position as full professor of “Bio-polymer Science and Engineering” (Montpellier SupAgro) and as head of the INRA / CIRAD / Montpellier University Joint Research Unit: "Agropolymers Engineering and Emerging Technologies".

Stéphane Guilbert has a very large experience in training, at undergraduate, post-graduate and industrial levels. His research is focused on water relation and mass transport of agro-polymers. SG is a specialist in non food usages of agro-polymers and particularly formulation, processing and properties of "bioplastics" and active packaging. He has authored more than one hundred and fifty original publications on these subjects.

Henkel's sustainable development approach

Eric SCHEID, Packaging Purchasing, Henkel of America, USA

• Henkel's « sustainable development » approach is based on three pillars : « environmental protection » /  »social progress » /  »economic success »
•  Implementation of this approach within the company
• The part played by purchasing in sustainable development : product approach throughout the lifecycle of the product and Supply Chain, supplier approach.
•  Case study

Eric Scheid holds an engineering degree from ESIEC (Ecole Supérieure d'Ingénieurs en Emballage et Conditionnement, Reims ) and a Master's in Business Management. He began his career with Schwarzkopf & Henkel in Germany as a cosmetics packaging development engineer and was then in charge of packaging purchases, end products and outsourcing for the 3 Henkel divisions in BeneFR. He currently manages packaging purchases for the company's cosmetics and detergents branches in North America in addition to cardboard packaging purchases throughout the world.

In the course of his duties, he has monitored sourcing projects in Low Costs Countries (LCC) and represents Henkel in the study group on sustainable development.

Sustainable development: will benefits outweight the efforts?

Antoine DE FORTON, Business Development Manager, SAPPI FINE PAPER EUROPE HEAD OFFICE

Pursuing a sustainable development policy is a long term commitment and is based on a step by step process with incremental improvements. Respect for the environment implies a consistent policy across all departments of the organization. Such a policy requires focus and its implementation calls for significant effort

Sustainability - or whether a company has a long-term future - is one of the key elements that stakeholders, including investors, employees, consumers, customers and communities use to assess organisations.

Social, environmental and economic factors - people, planet and prosperity - are all interconnected and are an intrinsic part of the Sappi value proposition.

In relation to energy, which is one of the highest input costs of papermaking, reducing carbon footprint makes sound business sense from an environmental and economic perspective. But also issues such as safety, skills development, innovation and more focused stakeholder engagement should be priorities for development in the years ahead.

The implementation of a long term and consistent sustainable development policy furthermore needs the involvement of government authorities, brand owners and consumers, to help and facilitate the process.

A joint approach is more than ever the key to success.

Antoine de Forton, currently Business Development Manager for Specialty papers and boards at Sappi has more than 20 years' experience in selling, marketing and developing packaging solutions in Europe, first in the Aussedat Rey International Paper group, and then, since 1995, at Sappi Fine Paper Europe S.A.

Advances in colour development technologies and their impact on accelerating the packaging design and prototyping process and environment

Zach CRAWFORD, Market Development Manager, ColorMatrix Group Inc.

Rapid product development and speed to market are essential to remaining competitive in the cosmetics and beauty care industries. Zach will demonstrate how recent advances in liquid colorant and additive technology systems are set to speed up the packaging design development process from colour development and colour matching to packaging visualisation and prototyping. He will go on to discuss how, by giving brand owners more involvement and control in packaging design development, these new technologies will enable faster market access for new product introductions. To conclude Zach will summarise the positive effect that these new innovations will have on the environment through energy savings as well as reductions in waste and inventory.

Zach Crawford graduated from Strathclyde University with an Honours Degree in Applied Chemistry. He joined ColorMatrix Europe Ltd in 1998 as part of the technical group. Since then he has performed several roles at ColorMatrix in both technical and production functions. In 2004 he moved into his current, more commercial role as Market Development Manager for Injection Moulding applications throughout Europe . A major part of this role is focussed on polyolefin additive and colouring solutions.

Zach is based between the main ColorMatrix production and R&D facilities in Knowsley , UK and its CommTech centre in Eindhoven , Netherlands .

Sustainability : a new space for innovation

Jay GOULIARD, VP Packaging Design & Development, Unilever, The Netherlands

“I personally view sustainability as the opening of a new space for innovation – a new way to look at our world that takes us well beyond the traditional way of looking at material reductions and cost savings. It is an opportunity to explore new materials, to explore new relationships between primary and secondary materials, and to explore new interactions between product and package throughout the entire life cycle. Where some see bureaucracy, difficulties, and more work, I see the opportunity for us to demonstrate our collective innovation power in Unilever packaging.”

Glass in all its senses : hot and cold

Franck LEGRAND, Directeur Développement et Ventes, Bormioli Rocco & Figlio, France

•  Market demand
•  Case studies and progress
•  Prospects

TAMPOPRINTING ON GLASS BOTTLES

Nicolas LE JEUNE , Technical Manager, Heinz Glass France

•  The main artwork techniques; focus on the principles of tampoprinting
•  Process innovations in tampoprinting
•  New artwork with tampoprinting
•  Conclusion-Prospects-Environment

Nicolas LE JEUNE, an ISIPCA graduate, began his career with the Jacques Bogart Group as Quality, and then Development Manager (1992-1998). After 5 years as Fragrance Development Manager for Lancaster , he joined Heinz Flaconnage France in 2003 as Technical Manager.

CUSTOMIZED PUMPS IN LUXURY PERFUMES

Patrick BOUSQUEL, Responsable Marketing Produit et Innovation, VALOIS

• The benefits of fully made-to-measure packaging for perfume brands.
• New outstanding examples for pumps, actuators and spray-caps
• New qualitative and technological innovations in Valois' « made-to-measure » solutions.

Patrick Bousquel graduated from ENSAM in 1992 and from HEC masters' in marketing in 1994. In 1995 he joined Valois as key account manager for fragrances and the skincare pump market. In 2002 he joined the newly created marketing department in charge of products and creation. Early 2007, he took responsibility for the innovation senior team, creating new products and bearing in mind that fragrance packaging is a matter of luxury, memory and sensual pleasure.

”L'innovation, la voie du développement durable”

Pascal LEROY, Marketing Manager, Sleever International

Philippe MOREL, Sales Manager France et Belgique, Sleever International

Sustainable development can be divided into three general dimensions:
•  Social responsibility
•  Preservation of the environment
•  And economic growth

The aim :

• Is to improve the use of natural resources by minimising consumption, encouraging recycling and valorising waste disposal.
• To limit air and water emissions
• To control industrial hazards related to our production

Sustainable development is a daily commitment that we fulfil through innovation:

• Films: Encouraging recyclability and biodegradability
• Process and converting: Zero waste ‘controlling VOCs'
• Supply chain: optimisation

This presentation is an opportunity to develop in more detail the initiatives implemented by the group.

Pascal Leroy is in charge of Marketing and Communication at Sleever International. An Essec graduate, he has been gaining experience in packaging and consulting over the past 8 years.

Philippe Morel is in charge of Sales for France & Belgium at Sleever International. As a graduate of Sciences Politiques, he has been working with Sleever International for 15 years, after professional experience in Europe .

Packaging de luxe et dEveloppement durable : nouvelles perspectives

Dr. Andreas Ritzenhoff, President & CEO, Seidel GmbH + Co., Germany

Samples and respect for the environment

Ludovic ANCEAU, CEO, Ileos division Socoplan (Flexpaq / Socopol / Flexasia)

• Customer expectations
• Regulatory constraints
• Printing techniques and packaging materials
• Protection of the environment : decomposition of VOCs, carbon footprint
• R&D, innovation and quest for bio-processes

Ludovic Anceau graduated from Sup de Co Reims (1983). He began his career in mass market product marketing and moved to packaging in 1989 as Commercial Director of Socoplan, which had just been bought by the NEE group that very year.

From 1996 to 2005, in the Techpack group, he was Commercial Director of Lir France, then Pechiney, followed by Alcan Beauty. At Alcan Beauty, he was Commercial Director for Make-up in Europe and then Global Marketing Director.

Ludovic has been CEO of Ileos division Socoplan (Flexpaq / Socopol.Flexasia) since 2005.

SUSTAINABLE DEVELOPMENT: TOWARD ZERO FOSSILE CO2 EMISSION FOR INVERCOTE PRODUCTION

François BRENEY, Responsable Technique, Iggesund Paperboard, France

The full control of raw materials, the whole integration of all wood activities and future investments to optimize its energy recovery systems will allow Iggesund Paperboard to produce its INVERCOTE range without any fossil CO2 emission, and to be self-sufficient in terms of thermal and electrical energy.

François BRENEY, 47 years old, Engineer from Ecole Nationale Supérieure d'Arts & Métiers, Paris. 20 years of experience in the paper and paperboard industry, involving quality, development and marketing activities, especially for the perfume & cosmetic packaging sectors. Currently, Technical Service Manager at Iggesund Paperboard Europe, based in Paris .

INTELLIGENT PACKAGING : TRACEABILITY, SECURITY and MARKETING

Eric Dardaine, Project Manager, ATT Advanced Track & Trace, A company of LAMY Energy & Technology Group

Over thirty years' experience in the identification and processing of materials enables ATT to offer major international brands a simple means of incorporating security, unit traceability and marketing functionalities in product and packaging components.

This « embedded» intelligence adds significant value to the product, the brand and the distribution networks. It bolsters product confidence and improves customer relations..

Intelligent packaging enables :

•  industrialists and the brand to guarantee the unit traceability of components and products throughout the assembly line and the distribution chain in order to reinforce quality ---SECURED TRACEABILITY AND DISTRIBUTION NETWORK CONTROL
•  authorised third parties (clients, partners, ....) to access traceability information
•  the brand easily to authenticate a product -- AUTHENTICATION
•  the consumer to obtain information from the brand before, during and after purchase (relation-based marketing, promotion, information, ...) -- MARKETING

•  ...

With ATT expertise, primary and secondary packaging become autonomous multi-functional substrates that enable brands to protect themselves against counterfeit, better control distribution and be more present vis-à-vis consumers, without changing industrial processes and with a short ROI.

Innovations in the decoration of « environmentally compatible » cases (To confim)

Matthias Welp, Vice-President Premium Division, Edelmann, Germany

SECUMATRIX, a top security authentication process for traceability systems

Herlé Carn, Directeur Marketing & Commercial produits de sécurité, Arjo Wiggins Security, France

In partnership with DOMINO, development of a chemical tracer (customarily used on banknotes for expert authentication) using inkjet printer ink present on almost all products.

As a tradeability code (barcode, 2D code, allphanumerical code) can be easily copied, we have added this tracer to ensure the code is not a copy.

In cosmetics, there is often little print as the emphasis is on design, and the information printed in accordance with the law is very discrete. SECUMATRIX makes it possible to add an authentication system to existing traceability without having to change anything at all.

Christian Derambure, DERAMBURE Conseil, Conseil en Propriété Industrielle – European Patent, Trademark & Design Attorney, Réseau DERAMBURE MORELLE & BARDOU, DMB-IP-NetworkPrésident, CNCPI (Compagnie Nationale des Conseils en Propriété Industrielle), France

Sustainable development is a constraint but also a wonderful new opportunity to pave the way for any number of strategic, marketing, commercial and technical innovations. These innovations will inevitably be the focal point and basis of competition in the future. This competition will be global as no country will be able to elude the demand for sustainable development, and it may even constitute a major lever for high growth countries or challengers. If competition becomes more intense and moves into a different field, intellectual property will play an even more important part in the service of both macro and micro-economic competitive strategies. It is therefore of paramount importance to know how to protect and defend oneself and to enforce one's rights and to remain abreast of the latest developments in these areas. While current affairs show that intellectual property is occasionally controversial, it remains indispensible. Everyone senses that the advent of sustainable development signifies a change in paradigm. Should one therefore not imagine and anticipate the inevitable changes that will affect intellectual property, which is two centuries old ? These are the various issues we shall be addressing.

•  Sustainable development, a source of innovation
•  Innovation, focal point in competition
•  IP, a means of competitive strategy
•  Protecting and defending oneself, enforcing one's rights.
•  IP : a controversial but indispensible tool
•  Imagining and anticipating the changes

Christian Derambure has been president of the Compagnie Nationale des Conseils en Propriété Industrielle (CNCPI) since the 1 st January 2005. A Civil Engineer from the Ecole des Mines, and a graduate of the Centre d'Etudes Internationales de la Propriété Industrielle (CEIPI), Christian Derambure is an Industrial Property Attorney (patents and trademarks), an approved agent with the European Patents Office (EPO) and the Office de l'harmonisation dans le Marché Intérieur (OHMI).

Christian Derambure gives lectures and provides training, particularly at HEC, the Grenoble Law Faculty, Paul Roubier Centre in Lyon and at the Ecoles des Mines. He is also an expert at the Paris Appeals Court.

Patent base use for current innovations

Jean-Louis Mathiez, Président, Cinq.Pats, France

Examples of cross-functional use.

Case study : « give power to a cosmetics applicator »

•  In 1942 (Canada), filing of turning brush (manual movement).
•  In 1976 (France), turning brush mascara (mechanical movement).
•  Between 2004 and 2007 (world-wide), dozens of filings of turning brushes (electrical movement).
•  In addition to rotation, we see the advent of oscillations, vibrations, heat…..
•  In 2008, marketing of products by the leading brands and feverish activity throughout the sector…..
•  The frequency of filings accelerates around a given idea.

Everyone wants quickly to jump on the « success spiral » bandwagon, but it is impossible to move forward without an IP vision.

Are we moving towards sustainable innovations ?

For the past twenty years, Jean-Louis Mathiez has developed experience in creating innovating packaging for perfumes and cosmetics through a professional career with Revlon, Bourjois and Chanel, L'Oréal and Coty. In agreement with Coty, Jean-Louis founded Cing Pats in 2006 to provide « packaging innovation » assistance to companies in the field;