• Instrumental cosmetics : results and techniques for evaluation

TECHNOLOGICAL SHOWCASE : ELECTRONICS-COSMETICS CONVERGENCE

Come and discover a wide range of new products recently placed on the market - touch them, try them out. It is a wonderful opportunity to meet with the players on the markets concerned by this major change : cosmetics, electronics, point-of-sales advertising, mobile marketing, LEDs, designers, etc.
A number of projects will be presented by EBI, Strate College and ESEPAC students, who are working in partnership to design the products of the future ! 

• How the idea of this innovation is born
• The development : from the idea to the real product
• The benefits of co-development
• “Panache”: why is it a success story?

With its firm determination to respect nature, Heinz Glas has innovated once again with « Glass New Age », and achieved a technological breakthrough. This new hydrolytic class 3 recycled glass is fused without CO emissions. The raw material comes from an industrial source outside the bottle recycling business, to control quality, and it can be endlessly recycled. All types of decoration are possible with this kind of glass. The CO emission rate of a decorated bottle thus drops by 90%, a step forward in protecting the environment.

As part of their environmental policy, the partners of Mouvement Infini have come forward with a new ecodesigned product. Like the EMOI project, this eco-design begins at the very start and is perfectly integrated in the product development process. It adapts to the values and codes of each brand. Invisible or clearly announced, it gives the Brands a totally free rein in terms of communication.
This year, the Mouvement Infini sought to go further, and quantify the product’s impact on the environment by calculating its carbon footprint. Set out on the packaging or in the Corporate Sustainable Development Strategy, this information guides consumers and observers.
To calculate the impact of each component of the project, the Mouvement Infini partners have used the WINTED software, initially developed by EVEA for Chanel, which generously made it available to all players in the profession. SGD has in turn commissioned a specialised firm to conduct a Life-Cycle Analysis comparing Infinite Glass and conventional white glass. The results of this analysis, validated by an independent expert, will be presented in the second half of this presentation.

Samuel joined Bormioli Rocco in 2008. He has been Development and Quality Director since 2010. He studied engineering at Polytech’Lille (1992) and holds an Executive MBA from ESSEC 2009. He began his career with Saint- Gobain Desjonqueres (now SGD) followed by Techpack America (now Albéa).

• Genesis of the idea and partnership presentation
• Benefits of a composite material
• Product development of LINKX®

Simone is born in Parma in 1976, he graduated in Industrial Chemistry in 2000. Since 2001 he works for Bormioli Luigi. Growing up in the technical field, is today an expert of glass properties and melting technology; since 2009 has headed the R&D work on the development of products properties, plants and processes.

Corrado is the Marketing Director in Bormioli Luigi Packaging Division since 2001. Before joining Bormioli Luigi, he worked as Marketing Manager in some manufacturing companys involved in Consumer Markets. Currently he splitted his activities in two, acting as manager in Spirits Business and Marketing and Communication Manager in Perfumery Packaging Market.

• Why pad printing
• Existing printing technologies
• New innovative printing technology: revolutionary flexible printing technology low cost (investment & consumables) high quality multi colour printing reduced floor space
• Case study

From 2002 the management of this family company is transferred to the current CEO Mr. Dr. Filip FEYAERTS, so the founder Mr. Laurent DEVOLDER could focus on overall strategy. This allows our clients to be sure that in the future they can continue to enjoy the products and services of Printing International.

The acid-recycling unit: Process applications before 2011:
• Acid degreasing
• Brightening and satin brightening

The acid-recycling unit: Process applications in 2011 :
• Whitening
• Elimination of nitric acid in favor of raffinates combined with diluted hydrogen peroxide. Annual reduction of 3500 tons CO²e and 200T total nitrogen in our liquid effluents, plus annual savings of 280k€.
• Oxidation
• After purification, the raffinates are used in anodic oxidation

The acid-recycling unit: Developments scheduled for 2012 :
• The recycling of nitric acid from the brightening baths. Target: annual reduction of 2 500T CO e and 200T of nitrogen in our liquid effluents
• R&D resources used

In an increasingly fast moving, multi message retail environment, impact is everything and lifting your brand above the noise is essential to secure a sale. Competing brands, in-store offers and limited time for decision making can be problematic at the point of purchase but with packaging that is iconic, kinetic and invites the customer to touch, it is possible to be first into the shopping basket. API Laminates have recently helped a number of brands “stand out” and, as a result sales have increased, market positions have improved and customers’ perception of the product have risen. This seminar is an opportunity to share some of that development work and to take a look at what the future may hold.

• Textile decoration to date
• Market developments – New trends
• Product processes : definition of adhesives ; Graphic transcription of the client’s visual ; Compatibility of the cut-out ; Choice of cutting techniques ; Study of industrial application; Proposed prototypes

• Feedback
• Materials
• Forming and assembly technologies
• Surface treatments, decoration and printing techniques
• Collector strategy : opening up new prospects for Brands

Sustainable fibre-based packaging materials have traditionally been connected to label and pouch papers
as well as folded boxes. In the last decade a lot has happened in the R&D laboratories of Stora Enso. The most recent development is micro-fibrillated cellulose MFC. The new type of renewable material will be used in existing and new, unique fibre-based paper and board products, barrier materials and new applications like health care products. On the application side Stora Enso has created in co-operation with its partners new kind of packaging forms to sell health care and beauty products. In the digital packaging area the company is rethinking with its clientele (Brand Owners and Converters), how to reshape marketing and logistics of FMCG.

Building Partnerships across the Supply Chain

This presentation will highlight an insights centric approach to Open Innovation in a B-2-B environment. Over the last decade, OI has been established by brand-owners as a key strategy for growth. Since a few years their supplier base has also embraced OI and partnerships have become more balanced: opening up not only the “what is possible” (scouting) but also “what is needed” (need definition) side of the innovation equation. In a B-2-B-2-C approach, we are now seeing suppliers getting involved in identifying and defining the end user need. A competitive advantage will be for those partnerships where the B-2-C companies open up their “What is Needed” insights, just as B-2-B companies have opened up their “What is Possible” innovation toolbox for the last decade.

Paul France is the Vice President of Open Innovation at MeadWestvaco, where he leads the Open Innovation team in identifying, evaluating and securing breakthrough technologies. He is also responsible for Knowledge Management and Technology Partnering to accelerate growth through innovation. Prior to joining MeadWestvaco, Mr. Paul FRANCE had an 18 year career with the Procter and Gamble Company with global assignments in both R&D and Corporate Engineering. Mr. Paul FRANCE is constantly on the outlook for new technologies and new products, seeking to build a global innovation network by identifying and connecting with the talents and technologies of today’s most prepared minds and capabilities. He holds 63 granted US patents and a dozen published articles. He served on the board of directors of Anatech NV (Leuven, Belgium) from 1993-2007. He speaks frequently at industry seminars and universities on topics ranging from emerging technologies, global innovation cultures and business needs in the packaging industry. A native from Belgium and a citizen of the United States, Mr. FRANCE received a B.S and M.S. degree in Bio- Engineering from the University of Ghent, Belgium. He also holds a MBA from the University of Phoenix (2006).

Today’s markets are in any distribution flooded with interchangeable brands and products which are all fiercely competing for the attention of the customer. True differentiation becomes more than ever the essence for survival. Moreover, the so called rational acting consumer does not exist, but most purchasing decisions for luxury cosmetics are purely based on emotions! Brands will only catch and hold the attention and loyalty of the consumers, by meticulously building a brand and product universe that holds and communicates multiple brand emotions and triggers numerous little brand experiences with the consumer. The DieterBakicGroup, a compound of a design agency and a standard packaging supplier, wants to demonstrate the power of a product that was innovated to specifically create multiple consumer experiences. And where all product related consumer touch point elements have been designed and developed to support and enhance each other and conclude in one integrated brand experience.

Dominic Bakic, CEO of the DieterBakicGroup, has longlasting experience in the cosmetic packaging industry. He is responsible for design, innovation and development and continuously searching for new roads that provide intelligent product and brand staging to enhance consumers brand experience. It is Dominic’s belief that brands need an integrated approach when communicating with their consumers which means that all consumer touch points (shape, graphics, material, function, haptic, etc.) need to be looked at and initiated.

Markus Gralka, CEO of the DieterBakicGroup has long lasting experience in the cosmetic packaging industry. He is responsible for the sales organization of the group and always searching for new opportunities and projects where we can support with our products and services in the battle for the consumer. Markus strives for excellent customer service, a continuous customer-supplier dialogue, speed to solutions and unconventional ways to solve problems.

• How do electronic devices influence cosmetics today and do they really offer an added value to the end consumer?
• What can we learn from existing and successful electronic products for the cosmetics industry?

Dr. Christina Zech is a Chemistry graduate from the Technical University of Munich (TUM). She attained her degree in polymer chemistry and material science. Dr. ZECH has in her cosmetic career collected over 10 years of knowledge in cosmetic formulations, bulk production, filling, microbiology and application of cosmetics. Dr. ZECH’s career began with Schwan Stabilo cosmetics as a formulator, followed by leading a development team of chemical and packaging engineers. It was here that she started a successful start-up activity. Following Schwan Dr. ZECH joined DTM Switzerland where she was appointed head of technical marketing for skin care and sun products. As of January 2010 Dr. ZECH joined Geka as head of sales ROW (Rest of World), followed by her promotion in October 2010 to VP of R&D.

• Brief history of cosmetic brushes and the origin of the materials used
• Analysis of technical requirements and market demand
• Current alternatives to natural bristles, DuPont™ Natrafil® filaments
• What do professionals say about the results in terms of make-up
• Possibilities for future developments
• Brand-Manufacturer - Supplier : the winning partnership

In order to overcome limitations of current state-ofthe- art polyolefine based laminate structures, we have finally succeeded in the development of entirely PET (Poly-Ethylene-Therepthalate) based Polyfoil® tubes representing a completely new tube materials bases also for highly aggressive bulks, and offering for the first time a zero-permeation platform for ultra-high barrier applications protecting also the most oxygen sensitive bulk components. Consequences of PET based tubes are also the lack of offflavors from the packaging into the bulk, intrinsic to PE and PP materials, as well as the excellent flavor barrier that can be achieved for avoiding loss of expensive cosmetic flavors during the entire shelf-life of the product. Finally, the high gloss and transparency of PET based materials allow for new decorative effects on tubes.
Before finally presenting Neopac’s patented Polyfoil® PET tubes, extensive laminate and tube head materials development questions as well as the adaptation of PET processing technologies for tube manufacturing first needed to be overcome over the last years. During the course of the presentation, this exclusive materials concept as well as performance facts in terms of compability and oxygen barrier properties will be demonstrated and tubes will be shown.

Philippe Kern graduated from ETH Zurich University with a B.A. degree of materials science and obtained a Ph.D. degree in technical sciences from EPFL Lausanne University in 2002. After a post-doctoral fellowship at IBM in New York and a group leading research position in biomedical surface engineering at the Swiss Federal Institute of Materials Science EMPA, Dr. Philippe KERN is now the Head of Materials Science at Neopac.

• Bio cellulose for masks and beauty care
• The material and its production process
• Characteristics and quality of care
• Customisation and prospects

ECODIS® is made with 100% recyclable raw materials. Its design has been optimised to minimise its weight and the use of plastic raw materials. The application of this cosmetic care product entails a new gesture : mere pressure on the flexible base of the bottle applies the product to the skin.
In its “ 2in1 ” version, this packaging comprises a cartridge that is pierced by pushing on the flexible base; the powder or solution contained in the cartridge then mixes with the solution present in the rigid tube. Pressure applies the care product to the skin.
This innovation has made it possible to develop new personal care products like whitening formulae (with, for example, powder vitamin C to mix just before use) or to reconstitute emulsions by separating the aqueous and the oily phases.
This packaging is particularly well suited for liquid care applications, make-up (foundation) or hair products. Fully customisable, it is easy to package, assemble, transport and use.